The LIS Story

THE WORLD SEARCHES FOR LOANS IN CYBERSPACE

The extraordinary growth of Internet participation, estimated at 200,000,000 world-wide, with continued monthly growth, has spawned a corresponding expansion of goods and services being offered. The Lending Industry has some sporadic presence by a relatively small number of institutions with their own WEB pages. Although creating and maintaining an effective WEB page can be costly, the lure of reaching a vast untapped pool of potential clients can not be ignored. However, as the number of advertisers increases, the possibility of finding a single page or even a Mall among the many thousands becomes a daunting task. The Mall concept, however, is a positive step since it offers the capability of reaching applicants beyond the area of local yellow pages.

Lenders Interactive Services (LIS) brings to the marketplace a truly unique and effective approach to attracting potential borrowers and matching them in four critical areas with the most suitably matched lenders. Type of loan, dollar amount, location, and industry are four of the major areas of divergent parameters or lending criteria among bankers. Choosing a bank unsuitable for the consumer's needs is much like asking a pediatrician to perform brain surgery! Experienced applicants soon learn to avoid the futility and frustration of trying to make a "square peg fit into a round hole." With the free service of LIS, consumers effectively search nationally or even worldwide for more appropriate lenders. Logic dictates that the often tedious loan process will proceed much smoother and achieve greater success when applications are made to lenders predisposed to at least the fundamental facts of a loan. With the technology of LIS, applicants can search for their special needs in their neighborhood and the world with the convience and privacy of the nearest PC!Finally! Lenders and borrowers have a valuable tool to help them "level the playing field"